Animal Health Markets and Opportunities: Companion Animal Landscape
نویسنده
چکیده
M.J. Rathbone and A. McDowell (eds.), Long Acting Animal Health Drug Products: Fundamentals and Applications, Advances in Delivery Science and Technology, DOI 10.1007/978-1-4614-4439-8_2, © Controlled Release Society 2013 Abstract In the future, the global market for companion animal health products is expected to further grow and become more specialized. The major drivers will be the continued strengthening of the bond between owners and their animal companions, increasing companion animal owner awareness, and increasing companion animal owner demands and expectations for companion animal care. This chapter discusses the background knowledge that is required to enable a formulator to differentiate their drug products through novel delivery technologies which address the future companion animal global market needs with the goal of increasing companion animal owner compliance and thus enhancing ef fi cacy.
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